Investment
Strategy

• Building
  Value
• Investment
  Criteria
• Industries
• U.S.
  Hispanic
  Focus

U.S. Hispanic Focus

In targeting the U.S. Hispanic market and identifying companies for possible investment, we look to capitalize upon four specific themes: youth and family, underserved industry sectors, culturally targeted products, and the overall Hispanization of the U.S. society. As a result of our unique Hispanic market focus and network, we can assist companies and our management partners in approaching this segment more effectively and profitably.

The U. S. Hispanic market exhibits favorable characteristics for private equity investing, including a young, fast growing population that fuels growth in consumption and business formation. Hispanics are the largest U.S. minority group, representing more than 40 million people or almost 15% of the U.S. population. Over the last decade, this group has grown significantly, with growth outpacing general U.S. population growth by over five times and accounting for 50% of overall U.S. population growth since 2000. The buying power of the Hispanic population is expected to grow from $653 billion in 2003 to $1 trillion by 2008 — one out of every ten dollars of U.S. buying power. The combined purchasing power of the U.S. Hispanic population ranks it among the world’s largest economies and its population is the fourth largest when compared to Spanish speaking countries world-wide.