Canella Media LLC
Cannella Media, formed in 1985, specializes in direct response television (DRTV) media placement on national and regional cable networks and broadcast stations, with in-depth results analysis on its proprietary Media Star™ software. The company places media for many of the industry’s biggest hits and often supplements media to other agencies. Cannella is unique in that it goes beyond the typical media placement services by adding value through a broad range of consulting services. It works with clients as a project manager to guide them through the DRTV process, lending expertise to such areas as product assessment, script analysis, rough-cut evaluation, telemarketing scripting and fulfillment recommendations. Cannella Media is based in Burlington, Wisconsin with regional offices in Los Angeles.